The database Marketing offers a very powerful tool for reaching customers and generating leads for your business. The more market database customers know that they are better to market their products and services.
If you are more skilled at your direct mailing strategy, you can potentially reach closer to the actual target audience. If you have a more targeted list then your list size will decrease, but your post cost will increase and your lead generating campaign will grow. It is good to see that the reaction rate of your marketing efforts will increase as sales and revenues have increased.